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Brand Manager in Latham, NY at Angiodynamics, Inc.

Date Posted: 5/22/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Latham, NY
  • Job Type:
    Management
  • Experience:
    Not Specified
  • Date Posted:
    5/22/2018

Job Description

The Brand Manager is responsible for developing and executing a global brand strategy for specific product lines to build brand equity. S/he partners with other departments to drive revenue and increase market share through downstream initiatives. Additionally, s/he acts as brand ambassador for the corporate AngioDynamics brand with internal and external audiences.
  • It is the primary responsibility of the Brand Manager to partner with the Product Manager to develop and implement a sound brand strategy.
  • Demonstrate a comprehensive understanding of the business strategy by proposing and implementing new ideas/concepts aimed at growing the business.
  • Develop new product launch plans for internal and external marketing communications; execute plans to ensure successful launches.
  • Develop and execute marketing campaigns.
  • Publish an annual brand map to aid in development of brand strategy.
  • Create sales and marketing collateral including, but not limited to, brochures, advertisements, sales tools, mobile applications, websites, value-added services, and social media programs that generate leads and facilitate the selling process while being consistent with the branding strategy.
  • Collaborate with the sales force to ensure effective sales tools are developed and efficiently launched to the field.
  • Interact directly with customers during the selling process (e.g., tradeshows, clinical education, value-added services).
  • Manage the inventory of collateral/sales tools and ensure they are available and up-to-date across all electronic and print media.
  • Collaborate with the Exhibits and Events Manager and International Marketing Managers to develop consistent global brand presentations at tradeshows, and leverage the sponsorships, marketing, promotional and advertising opportunities across the global tradeshow calendar.
  • Travel to tradeshows, sales meetings and clinician education courses to assist in implementation, training and execution of product strategies; may be required to travel 15-20 percent of the time.
  • Maintain professional, technical and competitive knowledge by attending educational workshops, reviewing publications, establishing personal networks and participating in professional societies.
  • Manage the regulatory/medical approval process to ensure all communications and tools are compliant with internal SOPs.
  • Partner with other internal stakeholders (e.g., Intellectual Property, Regulatory, R&D) to develop messaging that is compliant and consistent with the branding strategy.
  • Develop an annual expense budget that will support the marketing objectives.
  • Manage multiple projects with a focus on high-quality deliverables and meeting deadlines.
  • Manage external agency and vendor relationships.
  • May perform other duties as assigned

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