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Director, Global Marketing, Vascular Access in Marlborough, MA at Angiodynamics, Inc.

Date Posted: 2/20/2018

Job Snapshot

Job Description

The Global Marketing Director for the Vascular Access (VA) business will establish strategic marketing plans for assigned product centers for the purpose of achieving corporate objectives for products and services. This position will also be responsible for manageing the development and directing the execution of comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization. The Global Marketing Director will lead a diverse team and establish the right strategy in the areas of Clinical Marketing, Product Management and Sales Training & Development.

Essential Duties and Responsibilities

  • Bring new products to market by analyzing proposed product development programs, preparing return-on-investment analyses, establishing time schedules with engineering and manufacturing and managing contract negotiations.
  • Recommend the nature and scope of present product lines by appraising new product ideas and/or product or packaging changes.
  • Work with sales management to formulate product sales and marketing strategies.
  • Determine product pricing by utilizing market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders.
  • Develop key global marketing strategies for new and existing products.
  • Identify customer opportunities/threats and customer targets through competitive analysis, positioning, and marketing strategy assessments.
  • Develop and communicate worldwide marketing strategies and corresponding tactics to ensure effective product placement and alignment relative to market opportunity.
  • Work with the broader brand team to communicate strategic plans and results to senior management.
  • Responsible for managing a direct team of a Clinical Marketing Manager, Sales Training Manage and Product Managers, and ensuring they are establishing the right priorities for their teams and/or themselves in order to drive the right culutre to attract, retain, engage and develop the right talent to grow the business. Also responsible for hiring, training/coaching, performance managing/developing, rewarding and exiting direct staff.
  • Analyze product performance and inventory management of marketed products and adjust inventory levels and production schedules accordingly.
  • Support forecasting and pricing of marketed products.
  • Identify potential markets and indications as part of lifecycle management and global product development.
  • Process all promotional materials for the product from concept, through the promotional review process to development and inventory control.
  • Monitor budgets for marketing projects with an awareness of financial impact of decisions.
  • Evaluate the effectiveness of programs in order to improve future programs. Monitor field promotion implementation through marketing research and interaction with field sales, key partners and healthcare professionals.
  • Build and maintain relationships with key strategic selling partners; present and implement co-promotional programs and opportunities.
  • Analyze competitive promotional activity and implement appropriate actions.
  • Create new promotional strategies. Devise and implement comprehensive tactical initiatives to support marketing plans. Ensure the quality, timeliness, and cost efficient delivery of programs.
  • Communicate regularly with field sales to ensure smooth program/project transition amongst regional sales managers, area sales managers, and the physician marketplace.
  • Utilize medical education, scientific literature and other appropriate tools to help educate the physician community.
  • Liaise with the sales force. Call on customers with sales, solicit input from sales and sales management, review call reports for opportunities and provide sales force with appropriate direction on the execution of marketing programs.
  • Liaise with strategic partners; present and implement co-promotional programs and opportunities.
  • May perform other duties as assigned
  • Supervisory Responsibilities

Regulatory Responsibilities

  • Manages in order to ensure compliance with all relevant regulatory/legal requirements


  • Management - Establish and support a work environment of continuous improvement that supports the Quality Policy, Quality System and the appropriate regulations for the area they support. Ensure all employees are trained to do their work and their training is documented


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